One of the biggest factors contributing to success in this industry is customer satisfaction. Data Science and Big Data can hold the key for businesses to apply analytics address any concerns or potential problems in real time before they have a lasting effect.

Making your customers feel like they are having five-star service during their stay is made easier if you are able to offer a truly personalised experience. This can be done by utilising the 360 degree profiles of each customer that Big Data provides. Finely tuned personalisation can be achieved through Social Media Analytics, Behavioural Prediction, Personalised Itinerary construction and other Predictive Analytics. Furthermore, identifying your Most Valuable Customers (MVC) through Data Science can make it easier to deploy your resources in a more efficient manner to help keep the customer types your business needs to succeed.

Utilising Predictive Analytics is also a great way to identify what channels and campaigns will generate the best response and ultimately the best return on investment.